When you’re shopping for jewelry or gifts, you may be surprised at the value for your money that a local, independent jewelry store offers instead of a big chain in the mall. At Harris Jewelers in Rio Rancho, we’re able to keep our prices lower than big box jewelry stores because we have much less overhead! But do the mall jewelry stores buy cheaper because they are a larger company? Do they offer better discounts? Are the products better?

When it comes to buying precious metals, diamonds, and stones, all jewelry buyers pay the same price! So, a local jewelry store will pay the same price per ounce on silver, gold, and diamonds as a big, international corporation. These metals and stones are internationally valued, meaning, whether you’re buying ten ounces, or 100, the price per ounce remains constant. So whether you’re looking for diamond stud earrings, estate jewelry, or engagement rings, we have a full selection and very attractive prices.

There’s not just the question of price to consider, but the question of value. Not all jewelry is created equal, and the jewelry you’ll find at a large jewelry retailer is likely to be mass produced overseas. For this reason, the quality control is usually not the same, and the quality of the materials is commercial, not fine. A small jewelery store like Harris Jewelers is working at the ground level, and assessing the quality of every piece that comes in the door, which can’t always be said for chain stores.

Local Rio Rancho and Albuquerque Area Jewelry Store

In our jewelry store, we’re proud to offer a wide selection of other gift ideas too. You’ll find a large selection of mens’ and ladies’ timepieces, clocks, purses, phone or iPad covers, and hundreds of glittery “critter boxes” that are perfect as a gift or to enclose a sparkly pendant or earrings.

Also, the people you find behind the jewelry case at small stores are there because they have a passion for jewelry, and have devoted a significant amount of time to studying precious stones, metals, and the jewelry making process. The staff of Harris Jewelers sports twelve individual certifications from the American Gem Society and the Gemological Institute of America in appraisal, jewelry technology, sales, diamonds, gemology, and more. We’re on the board of The New Mexico Jewelers Association, and yearly competitors at the “All That Glitters” competition. We’re passionate about what we do, and we think that it shows. That passion and a commitment to excellent, unique pieces of jewelry is what we can offer that big jewelers can’t, along with great prices. Stop in and let one of our experts help you find the piece of jewelry you’ve been dreaming of!

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